Poland Source Tourism Insight by Domestic and Outbound Tourism, Key Destinations and Tourist Profiles, 2024 Update
Powered by
All the vital news, analysis, and commentary curated by our industry experts.
Poland Source Tourism Report Overview
The total outbound trips in Poland was 17.45 million in 2023 and it is projected to grow at a CAGR of more than 7% from 2023 to 2027. The Poland source tourism market research report provides an in-depth analysis of source markets and infrastructure developments. The report also offers an in-depth understanding of the Poland source tourism market dynamics through opportunities and challenges analysis. Furthermore, a comprehensive analysis of the types of travelers will help in understanding the propensity of the demand side.
Key Segments | · Domestic Tourism
· Outbound Tourism |
Key Tourism Types | · Sun and Beach Holidays
· Visiting Friends or Family · City Break Holidays · Cultural Holidays · Adventure/Sport Holidays · Gastronomical Holidays · Multi-Stop Trip Holidays · Eco Holidays · Cruise · Wellness/Medical Holidays · Religious Holidays · Wedding Related Holidays · LGBTQIA+ |
Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
Poland Source Tourism Market Dynamics
Poland, like any other country, saw a major impact on the travel sector due to COVID-19. Domestic travel accounts for around 75% of Poland’s tourism travel, while international trips account for 25% in 2023. This rise in Polish travel is a sign of a more thorough COVID-19 recovery. Travel for leisure is the primary reason for both domestic and international travel, with business and VFR travel following closely behind. These tourism kinds are very popular with Polish visitors, and there are plenty of opportunities for them in nearby European destinations. For example, the UK, Germany, and Italy were the top destinations for Polish tourists traveling abroad in 2023.
Buy the Full Report for More Information on Poland’s Source Tourism Trends
Poland Source Tourism Market Segmentation by Segments
Domestic tourism led the market in 2023
The key segments included in the Poland source tourism sector are domestic tourism and outbound tourism. Poland’s domestic travel witnessed a noticeable recovery in 2022 post the pandemic, and the growth continued until 2023. Domestic travel has stayed relatively consistent in popularity despite changes in Poland’s external environment, with the most popular regions being Poludniowy and Pólnocny. Additionally, like many European destinations, Polish travelers are also more likely to travel during the summer months of June, July, and August.
Poland Source Tourism Market Analysis by Segments, 2023 (%)
Buy the Full Report for More Segments and Insights into the Poland Source Tourism Market
Poland Source Tourism Market Segmentation by Types
Sun and beach holidays were the most preferred holiday type in the Poland source tourism market in 2021
A few of the common tourism types in the Poland tourism market include sun and beach, visiting friends or family (VFR), gastronomical holidays, city breaks, culture, and adventure/sport, among others. The sun and beach vacation type held the highest market share by the tourism types, followed by city break in 2021.
Another popular holiday category among Polish travelers is adventure and sport-related vacations. These are substantially more popular with Polish visitors than the global average. Poland is a great place to go on adventure holidays like skiing, kayaking, and hiking because it has a lot of natural landmarks.
Poland Source Tourism Market Analysis by Tourism Types, 2021 (%)
Buy the Full Report for More Insights on Tourism Types in the Poland Source Tourism Market
Poland Source Tourism - Opportunities and Challenges
With growing digitalization many sectors across the travel and tourism industry have adopted to many technological advancements. There has been an increase in usage of social media, particularly during the pandemic. The younger generation are more influenced by social media, therefore many businesses target them with their online campaigns.
Moreover, given Poland’s geographic location, domestic trips should be the focus in the short term. It is easily accessible as a “ready-made” tourist destination and has excellent transportation connections to its neighboring nations. Additionally, it offers a wide range of tourism activities, including beach and sun vacations, adventure/sports vacations, cultural tours, and heritage sites—all of which are popular with Polish travelers.
Buy the Full Report for More Opportunities and Challenges Analysis of the Poland Source Tourism Market
Scope
This report is part of GlobalData’s Source Market Insights Series. It provides an in-depth analysis of traveler flows, spending patterns, and main destination markets. The report also covers current and future opportunities for tourism businesses seeking to tap into the Poland outbound travel market.
Key Highlights
According to GlobalData, 24.5% of outbound travel is by Polish families, making it the second largest user type for outbound travel.
Aligned with global travel trends, affordability is the most influential factor when Polish travelers are deciding where to go on holiday. According to GlobalData’s Q3 2021 Consumer Survey, 65% of Polish respondents consider affordability when deciding where to go on holiday, the most popular response, exceeding the global average of 58%.
Exceeding the global average, recommendations from friends and family are key factors motivating where Polish tourists go on holiday. According to GlobalData’s Q3 2021 Consumer Survey, 51% of Polish respondents consider recommendations by family and friends when deciding holiday destinations, whereas the global average response is 47%.
Reasons to Buy
This report provides clear insight into developments in Polish regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
The report explores the different profiles of Polish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.
Table of Contents
Frequently asked questions
-
Which type of holidays were mostly preferred by tourists in Poland in 2021?
Sun and beach holidays were the most preferred holiday type in Poland in 2021.
-
What are the source tourism types preferred by tourists?
A few of the common tourism types in the Poland tourism market include sun and beach, visiting friends or family (VFR), gastronomical holidays, city breaks, culture, and adventure/sport, among others.
-
Which segment had the highest number of inbound trips in the Poland source tourism market in 2023?
Domestic tourism led the Poland source tourism market in 2023.
Get in touch to find out about multi-purchase discounts
reportstore@globaldata.com
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.